Solar Installations Website

The story about how we connected company and its goals with clear web design, communication and customer needs.

Role: UX/UI Design

Problem

Currently there is a large amount of competition when it comes to providing photovoltaic power plants and heat pumps in the central European region. It's hard to stand out, as each company has at least some website and most of them provide a similar service. Unfortunately, not everyone is at the top level and customer can easily end up with a bad offer and bad quality service.

Solution

After analysing current state of the market and my client's needs, we came up with our solution. We have to create easy mobile first responsive web presentation that will stand out with it's clear design, aims at out target audience and educate them with valuable information and present our services in a way that builds trust and has an easy process to get contact information from potential customers.

Journey to our contact form

With the business goal in mind, we make sure that our users reach our contact form without any hiccups. So, we sketched a solution where most pages lead to it in two possible ways, the first essential way is thru the button in the menu, and secondary way is usually by form being directly placed on the end of various pages. This design serves our purpose to get their contact any time they may seek further help or assistance. Putting form button into menu is also a great visual representation. It basically informs our users about our form within a second after entering the website. For summary, 87% of main pages currently contain secondary way to reach contact form, and that is by displaying it directly, and as mentioned, 100% of pages contain at least one way to reach contact form thru the button in the menu.

Building trust

Due to the larger investments that are common in this sector and the high competition, we wanted to offer our potential customers a sense of security, trust and confidence that they can work with us without any worries, because we have a lot of experience and will take a good care of their investment, besides reaching this just by clean and representative visual design. We also wanted to reach this goal by developing a structure of the website that would get them to About us page or to one of our success stories pages as fast as possible. Main added value of our success stories is that they present our successfully completed projects and thus let our work speak for us.

Learnings